Manufacturers do recycle names: 300, Magnum, Charger, Challenger, Impala, Crown Victoria, GTO, are some that come to mind. Ford was not helped by using the old names, however and had to drop the Five Hundred and Montego, names that they had used in the past.
But they choose the successful ones. Doubt we will see Monaco, Polara, Belvedere, Newport, Fury again. But, who knows?:icon_cool