Ford execs are vague on Mercury's future - DodgeIntrepid.Net Forums - Dodge Intrepid, Concorde, 300m and Eagle Vision chat
LinkBack Thread Tools Rate Thread Display Modes
post #1 of 1 (permalink) Old 02-13-2008, 09:39 PM Thread Starter
Intrepid Pro
Join Date: Jun 2001
Location: Catonsville, Md.
Posts: 3,652
Feedback: 0 / 0%
Ford execs are vague on Mercury's future

From Automotive News:

Ford execs are vague on Mercury's future
Amy Wilson
Automotive News
February 11, 2008 - 9:50 pm ET

Ford Motor Co. didn't deliver the rousing defense of the Mercury brand that Lincoln Mercury dealers were looking for on Sunday.

Ford executives touted the coming Mercury Milan hybrid sedan and powertrain upgrades for the Mercury Mariner crossover. But talking with reporters after the Lincoln Mercury make meeting, the executives declined to say whether dealers would get a definitive answer this year on the long-term future of Mercury.

Without much information about next-generation vehicles in the pipeline, dealers are worried that Ford Motor could drop the brand. Getting a better answer on Mercury's future is one of the dealer council's top priorities for 2008.

When asked Sunday whether it's possible that Mercury will be dropped, Ford Americas President Mark Fields said: "It's possible the sun could extinguish in the next five days."

Right now, Mercury has a place among Ford Motor's brands, he said, then added: "Who knows what could happen?"

Michael Adamson, chairman of the Lincoln Mercury National Dealer Council, said Ford executives "addressed the issue that Mercury is in flux right now."
Dealers are concerned because Mercury nameplates have contributed high-volume sales.

Ford executives have said Lincoln will become the high-volume brand, but some dealers worry that Lincoln sales won't be enough to support their operations.

One dealer said he knows firsthand how important Mercury is. Dave Emmerson is a Ford-Lincoln dealer in Canada, where the Mercury brand was discontinued years ago.

He said the move hurt sales and led to fewer dealers in Canada. c
moparman is offline  
Sponsored Links

Quick Reply

Register Now

In order to be able to post messages on the DodgeIntrepid.Net Forums - Dodge Intrepid, Concorde, 300m and Eagle Vision chat forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

Member names may only be composed of alpha-numeric characters. (A-Z and 0-9)

!!ATTENTION ADVERTISERS!! If you intend on advertising anything on this forum, whatsoever, you are required to first contact us here . Additionaly, we do NOT allow BUSINESS NAMES unless you are an Authorized Vendor. If you own a business, and want to do sales on this site via posting or private message, you will need to follow the rules. Shops, Stores, Distributors, Group Buys without being authorized will see your account terminated.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes Rate This Thread
Linear Mode Linear Mode
Rate This Thread:

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome