Audi seems to be recycling it’s advertising campaign in Toronto. Last year a number of snowplows were dispatched to the streets of Toronto, in order to create awareness to the upcoming winter. Audi’s famous all wheel drive Quattro technology is highlighted in the ads as it reminds consumers of the upcoming Canadian Winter.
This year, the snowplows traveled the QEW, downtown and a number of other routes for 2 days.
Hopefully we’ll see the improvement in the DesRosiers sales report as a result of this campaign.