Join Date: Jun 2001
Location: Catonsville, Md.
Chrysler's Ad Cutbacks
DETROIT — Sluggish economic numbers at the Chrysler group have led BBDO Detroit, the automaker's lead advertising agency, to eliminate 100 positions at its office in Troy, Mich.
Employees at BBDO Detroit, a division of Omnicom Group, learned of the job cuts Thursday morning. The move is part of a cost reduction and restructuring plan at Chrysler that includes its ad agency and suppliers, a BBDO spokesman said.
The cutbacks affect roughly 5 percent of the BBDO office’s staff of nearly 2,000 who work on creative and media accounts for DaimlerChrysler's Chrysler group. All departments are affected.
The spokesman said: “It's a response to difficult economic conditions and cost pressures within the auto category.”