Join Date: Jun 2001
Location: Catonsville, Md.
SSR's not moving
from this week's autoextremist.com :
GM, Chevrolet. It's "Lesson Week" for GM, apparently. Fresh off the slow-selling GTO story, there's trouble with the leading show horse of Chevrolet's "American Revolution." Though targeted for a lower volume than the Pontiac GTO, the Chevrolet SSR hot-rod retro truck is not selling very well at all. Plagued by production delays early on, the SSR suffers from a different problem than the GTO. Oh, it certainly looks and sounds the part, alright, but when you stand on the gas - it doesn't deliver. It's overweight and underpowered, and for an alleged icon-in-training, that's a less-than-ideal combination. In short, the SSR is the automotive equivalent of "All Hat, No Cattle." There's a big dose of extra horsepower on the way for the SSR in '05, but in the meantime dealers are staring out the window at them wondering what the hell happened. Hopefully, GM learned another lesson with the SSR - and that is that there's a big difference between a drop-dead gorgeous concept and a production execution that actually delivers on what's promised. Showing an SSR doing 180s in a fancy, big-buck TV commercial is one thing, but when the reality of the driving experience doesn't match the hype - all you're left with is yet another blown opportunity. And no car company can afford too many of those in this day and age.