Join Date: Jun 2001
Location: Catonsville, Md.
2004 May Sales Increase
From the corporate web site:
Chrysler Group May 2004 Sales Improve 5 Percent
Chrysler Group Posts Sales Increases Seven of Past Eight Months
Retail Sales Increase 12 Percent Year-Over-Year
New Chrysler 300 Sales Surge 350 Percent Over Previous Model
Chrysler Brand Posted Its Highest Monthly Sales Total in History
Sales of Dodge Caravan Minivan with Stow 'n Go Seating Increase 12 Percent
Jeep® Brand Sales Increase 10 Percent, Continuing Strong Momentum
Auburn Hills, Mich., Jun 02, 2004 -On the strength of recent product introductions and led by a 12 percent increase in retail sales, Chrysler Group reports sales of 220,131 units for May 2004, a 5 percent increase over May 2003 when 217,411 units were sold.
"We are excited about the response our new products are receiving in the market," said Dieter Zetsche, President and CEO, Chrysler Group. "The strength of our product offensive and consumers' response is what enabled Chrysler Group to post increased sales seven of the last eight months and achieve a strong rise in retail sales."
Chrysler brand posted its highest monthly sales total in history to 57,333 units, an increase of 27 percent. Led by the brand's new flagship sedan, the new Chrysler 300 experienced stellar sales performance, posting sales of 13,079 units, an increase of 350 percent over the previous 300 model. Additional Chrysler brand highlights:
Chrysler Pacifica sales increased 179 percent to 6,633 units; and,
Chrysler Crossfire sets all-time monthly sales record with 1,669 units.
"The last time a Chrysler passenger car sold more than 10,000 retail units in one month was September 1986, when the company sold 10,000 Chrysler LeBarons and 13,000 Chrysler Fifth Avenues," said Gary Dilts, Chrysler Group Senior Vice President - Sales. "Our new products speak for themselves."
Jeep® brand sales increased 10 percent to 41,765 units. Other Jeep vehicle highlights:
Jeep Wrangler posted a sales increase of 15 percent to 8,350 units;
Jeep Liberty sales for May 2004 were 15,414 units, an increase of 1 percent; and,
Jeep Grand Cherokee sales increased 17 percent to 18,001 units.
While the Dodge brand saw a decrease of 4 percent compared to year ago levels, sales highlights for the brand include:
Dodge Durango sales surged 30 percent over year ago totals to 15,817 units;
Dodge Ram pickup was the Dodge brand volume leader with 42,635 units sold, breaking even with year ago levels; and,
Dodge Caravan with Stow 'n Go seating posted sales of 25,695 units, a strong increase of 12 percent compared to year ago levels.
Chrysler Group finished the month with 588,127 units of inventory, a 69 day supply.
Too bad Dodge has to wait until next year to get a car to replace the 'Trep. If they could roll that out with the Magnum they might
get some serious momentum.