Chrysler Brand Year-Over-Year Sales Increase 17 Percent, Sets July Sales Record - DodgeIntrepid.Net Forums - Dodge Intrepid, Concorde, 300m and Eagle Vision chat
 
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post #1 of 2 (permalink) Old 08-03-2004, 05:22 PM Thread Starter
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Chrysler Brand Year-Over-Year Sales Increase 17 Percent, Sets July Sales Record

Chrysler Group July 2004 Sales Increase 2 Percent

Chrysler Brand Year-Over-Year Sales Increase 17 Percent, Sets July Sales Record


Chrysler 300 Sales Surpass 12,000 units for Third Consecutive Month


Jeep® Liberty Sales of 17,168 Units Sets New Sales Record for July


Auburn Hills, Mich., Aug 03, 2004 -Driven by the momentum of positive retail sales results, Chrysler Group reported sales of 189,619 units, an increase of 2 percent (6 percent unadjusted) compared to July 2003 sales of 178,408 units. Sales are reported on a day-rate adjusted basis.

"With the Chrysler 300 leading the way, our July retail performance once again outperformed our retail results of last year," said Gary Dilts, Chrysler Group Senior Vice President - Sales. "Nine of the past ten months we have achieved year-over-year sales increases on the strength of our new products."

Chrysler brand sales set a new sales record for July by posting sales of 48,055 units, an increase of 17 percent (21 percent unadjusted) over July 2003 when 39,676 units were sold. The Chrysler 300 flagship sedan led the Chrysler brand with sales of 12,593 units, and posting the third consecutive month of sales in excess of 12,000 units.

"The Chrysler 300 is the most talked about car in America right now," said Dilts. "It is attracting customers across all demographic segments. You can't buy this kind of popularity and appeal."

The company is now preparing to launch the all-new Grand Cherokee, scheduled to arrive in showrooms this fall. Jeep brand posted a sales decline to 38,173 units, a decline of 6 percent (3 percent decline unadjusted) over July 2003 sales of 39,241 units. Jeep Liberty set a sales record for July with 17,168 units sold, an improvement of 19 percent (24 unadjusted) compared to July 2003. The icon of the Jeep® brand, Jeep Wrangler, posted sales of 7,323 units, an increase of 3 percent (7 percent unadjusted) compared to July 2003 sales of 6,840 units. Grand Cherokee sales declined 29 percent (26 percent decline unadjusted) as the company makes room for the all-new Grand Cherokee.

Sales of Dodge brand products posted flat sales of 103,391 units (4 percent increase unadjusted) over July 2003 sales of 99,491 units. The Dodge Durango posted sales of 12,004 units for July, an increase of 21 percent (25 percent unadjusted) over July 2003 sales of 9,588 units. Dodge Dakota sales increased 13 percent (17 percent unadjusted) to 11,191 units, compared to July 2003 sales of 9,539 units.

"The economy is showing some signs of improvement," said Dilts. "That, along with historically low inflation rates, improving income levels and the abundance of great new products like the Chrysler 300 and Dodge Magnum, make this a great time to put a new car in the garage."

Chrysler Group finished the month with 530, 022 units of inventory, or a 75-day supply.

DaimlerChrysler Corporation

U.S. Sales Summary Thru July 2004


DaimlerChrysler Corporation
U.S. Sales Summary Thru July 2004
Month Sales DR % Sales CYTD DR %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Sebring 6,929 6,551 2% 68,059 62,655 7%
Concorde 334 1,601 -80% 3,551 21,918 -84%
300 12,915 1,787 596% 53,708 17,291 207%
Prowler 0 0 0% 0 511 -100%
Crossfire 1,269 612 100% 8,905 887 893%
PT Cruiser 8,828 8,870 -4% 71,451 70,884 0%
Pacifica 6,222 6,857 -13% 46,107 18,327 149%
Town & Country 11,558 13,398 -17% 82,872 91,854 -11%
CHRYSLER BRAND 48,055 39,676 17% 334,653 284,327 16%
Wrangler 7,323 6,840 3% 52,032 40,111 28%
Liberty 17,168 13,839 19% 103,487 91,944 11%
Grand Cherokee 13,682 18,562 -29% 108,800 108,290 -1%
JEEP BRAND 38,173 39,241 -6% 264,319 240,345 9%
Neon 9,925 8,029 19% 74,023 73,956 -1%
Stratus 4,596 5,908 -25% 63,344 66,084 -5%
Intrepid 444 5,643 -92% 6,878 57,759 -88%
Viper 151 164 -11% 1,135 1,409 -20%
Magnum 5,230 0 0% 12,456 0 0%
Dakota 11,191 9,539 13% 66,881 69,064 -4%
Ram P/U 40,193 40,355 -4% 258,562 258,656 -1%
Caravan 18,284 17,920 -2% 149,651 151,331 -2%
Durango 12,004 9,588 21% 82,308 65,436 24%
Ram Van/Wagon 677 2,123 -69% 5,917 14,757 -60%
Sprinter Van 696 222 202% 5,390 520 925%
DODGE BRAND 103,391 99,491 0% 726,545 758,972 -5%

TOTAL CHRYSLER GROUP 189,619 178,408 2% 1,325,517 1,283,644 2%

TOTAL CG CAR 38,362 30,295 22% 290,137 302,470 -5%
TOTAL CG TRUCK 151,257 148,113 -2% 1,035,380 981,174 4%
Selling Days 27 26 180 178
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post #2 of 2 (permalink) Old 08-04-2004, 09:57 AM
 
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Looks like the 300 is doing really well. They have already sold about 54,000 units since its launch just 3-4 months ago. I think Chrysler has hit a homerun with these cars.

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