I agree that we'll have to wait till the ads come out to see how they present the "grab life by the horns" slogan. Even though the "dodge different" slogan is a bit old now, I still liked it... even though macintosh uses it too. With that said, maybe it is good that dodge is changing slogans
The old commericals were OK, but they didn't speak of the performance or fun of the vehicles...They stressed too much on how they were all built with computers and everything was designed in virtual reality and blah blah....
What does that tell you about how fun or exciting the car is to drive?
I hope the new campaign is better...at least they finally dumped that nerdy spokesman and replaced them with....Aerosmith? OK, they rock, I can deal with that. But, as you all say, it waits to be seen before I pass judgement.
"Not only does this new line speak to the strengths of our Dodge-branded vehicles, it also is a rallying cry for Dodge customers -- street smart people with active life-styles who are not afraid to express themselves by driving break-the-mold cars and trucks,"
Here is the new paint scheme for Bill Elliot and Casey Atwood Intrepids to tie in with the new slogan that will be introduced this weedend at Michigan. It shows the front of the new Dodge Ram truck busting out on the hood, w/ black flames. it's pretty cool. Check it out http://www.car-truck.com/chryed/buzz/b081601.htm