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Here we go again.

From Automotive News:

Toyota, Chrysler won't pull ads from 'Rescue Me'
Carmakers brush off complaints from Parents Television Council

Jean Halliday | | Advertising Age / August 4, 2006 - 10:35 am

DETROIT -- Neither Toyota Motor Sales U.S.A. Inc. nor the Chrysler group is buckling under pressure from the Parents Television Council to pull their advertising from FX Networks' "Rescue Me."

The group sent letters to both advertisers asking them to withdraw from the show about New York City firefighters, said Melissa Caldwell, senior director of programs.

When the automakers refused to pull their ads, the group issued press releases on July 24 and Thursday, Aug. 3, criticizing Toyota and Chrysler, respectively. The group called the show "cultural sewage" in the wake of recent episodes depicting graphic rape and brutal violence.

Chrysler response

A Chrysler group spokeswoman said Jason Vines, the company's vice president of communications, faxed a letter to the group on Monday, July 31, saying the show was part of the automaker's broad media buys to reach diverse audiences. She said Dodge and Jeep have advertised during the show, but the program is not on either brand's current media schedule.

Vines' letter went on to say the Chrysler group planned to continue advertising on a diverse range of programming.

"We do this not with the intent to offend but with an appreciation for diversity in consumer viewing preferences," he wrote. "It is also important to remember that the American consumer has the ability to turn on or off TV shows, as do PTC members."

Turning off a show isn't the solution, Caldwell said.

A Toyota spokeswoman said Lexus' media flight on the show has ended, but the Toyota brand continues as an advertiser.

Group turns to its members

Neither carmaker gave the group the response it had hoped for, so the group said it plans to contact its 1 million-plus members, hoping to galvanize them to blitz the advertisers with complaints.

The group sends letters to all the show's advertisers asking them to withdraw, Caldwell said. The group won't issue releases about other marketers until they've had a chance to respond. When asked if not responding is an advertiser's best move, Caldwell said, "Not necessarily. We'll probably step up our efforts."

Dairy Queen and Alltel ended their ad support for "Rescue Me" after being contacted by the PTC, a group spokeswoman said.

The group "was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media," according to the Chrysler group release.

'Advertisers have an obligation'

Citing Nielsen data, Caldwell said more than 130,000 people under the age of 18 typically watch "Rescue Me," and children as young as 2 are viewers.

"We're not saying parents have no obligation. But advertisers have an obligation," she said. "If a line is to be drawn in the sand, it will be by advertisers," because the program won't air without ads.

An FX spokesman said he knew about the group's Toyota release but was unaware of the Chrysler group release. FX plans to issue a statement as soon as today.

The PTC isn't the first group to target "Rescue Me."

T-Mobile said it would pull its ads from the show and FX sibling "It's Always Sunny in Philadelphia" after Don Wildmon and his American Family Association bombarded CEO Robert Dotson's inbox with e-mails complaining about the programming, Advertising Age reported on July 24.
 

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moparman said:
Turning off a show isn't the solution, Caldwell said.
Yes it is, now STFU and use the damn V-Chip parental controls that they campained so damn hard for for so many years. Grow up, watch your kids, and quit pissing off the rest of the planet with your whining.
 

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Azril said:
Yes it is, now STFU and use the damn V-Chip parental controls that they campained so damn hard for for so many years. Grow up, watch your kids, and quit pissing off the rest of the planet with your whining.

I give that a big AMEN!

You'd think the PTC would have more important things to do than to care about what commercials are on during a program that their children shouldn't be watching anyways.


No wonder why politics is so ****ed up. You have to try to please the idiots...and there are lots of them out there.
 

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wow i am a fan of the guy when he was in action films so i watchthe show now and then. you want to know what time the show is on? 10 olock at night. at what point is your child up at 10 for? give me a ****en break parents against violence. more of parents who just want to *****.
sounds like they want to shut down the show.but they can't. come on just before the show you get those bulshit fcc warnings about this that and then the show says its for MATURE AUDIENCE so at what point is your kid watching it?

we should all write them and put people like that in their place. they may ignore a few of us but not all of us.
 

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heres more from that group
PTC Denounces Toyota for its Continued and Willing Sponsorship of Graphic Content on FX’s Rescue Me

LOS ANGELES (July 24, 2006) – The Parents Television Council blasted Toyota Corp. for its continued sponsorship of the FX Network’s Rescue Me. Toyota has been a regular sponsor of the show, which in the last few episodes has shown scenes of graphic rape and other explicit sexual situations, graphic violence and obscene language.



Content paid for by Toyota includes:



*

Sheila puts Viagra and date-rape drugs in Tommy's drink. Tommy passes out from the drugs during dinner. Sheila drags the unconscious Tommy over to the couch, removes his pants and her top and skirt, and mounts and rapes him. Sheila gasps in pleasure as she inserts Tommy. She rocks back and forth and places his hands on her rear, then removes her bra and places his hands on her breasts. She sobs as she moves up and down on him and has an orgasm. Tommy remains unconscious throughout.
*

Tommy gets into an argument with his ex-wife. He pushes her onto the couch and rapes her. Halfway through the assault, she begins to enjoy the rape. Tommy leaves her house smiling.



The PTC has made numerous attempts to contact Toyota to see if the Rescue Me content is consistent with their corporate values. Toyota blocked email messages from PTC members.



Toyota said that it feels that Rescue Me is suitable. A phone message from a Toyota representative said that they attempt to screen content, but that it’s not always clear what the episodes will look like.



“It is the height of corporate irresponsibility to knowingly continue to advertise on a program that glorifies rape and brutality. Toyota’s continued sponsorship of Rescue Me is a direct reflection of their corporate values. By continuing to advertise on this program, Toyota is sending the message to consumers that they think this sort of material is appropriate for television. Millions of families are so disgusted by this program, yet Toyota does not seem to care,” said L. Brent Bozell, president of the PTC.



“We’re contacting our over one million members so they can let Toyota know of their disgust. We certainly hope Toyota will reconsider its sponsorship of this program.”



To schedule an interview with a PTC representative, please contact Kelly Oliver at (703) 683-5004, ext. 140.
 

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o wait heres more



LOS ANGELES (August 3, 2006) – The Parents Television Council™ chastised DaimlerChrysler for its continued sponsorship of the FX Network’s Rescue Me, which has aired episodes with scenes of graphic rape and other explicit sexual situations, graphic violence and obscene language.



DaimlerChrysler joins Toyota as the second sponsor and foreign auto maker of Rescue Me to openly tell the PTC that they see no problem sponsoring depictions of graphic rape and brutal violence. A DaimlerChrysler spokesman said in a letter to the PTC that, “We plan to continue our commitment to advertising on a diverse range of programming. We do this not with an intent to offend, but with an appreciation for diversity in consumer viewing preferences.”



Content provided by DaimlerChrysler includes a storyline wherein Tommy’s ex-girlfriend Sheila drugs him with date-rape pills and Viagra then has sex with him while he is unconscious. This episode came just a few short weeks after an episode in which Tommy raped his ex-wife.



“Millions of families are offended. DaimlerChrysler is essentially telling these families – including soccer moms – who buy its vehicles that it does not care about the filth it’s dumping into their homes on a weekly basis. DaimlerChrysler is telling families that it will continue to support shows that contain graphic rape and brutality. Its corporate values are reflected in the content of the programs they sponsor. Where is the corporate responsibility?” said L. Brent Bozell, president of the PTC.



“The irony is that DaimlerChrysler is spending millions of dollars advertising its commitment to improving air quality with environmentally-conscious vehicles, but apparently could care less about the cultural sewage they are helping FX dump into millions of homes on advertiser-supported basic cable. FX will continue to push the envelope as long as companies are willing to advertise with them.



“Some companies such as Dairy Queen and Alltel have ended their sponsorship of Rescue Me after receiving a description of the program from the PTC. We applaud them for recognizing that they share responsibility for the content of television programs on the air.



“We’re contacting our over one million members so they can let DaimlerChrysler know of their disgust. We certainly hope the company will reconsider its sponsorship of this program,” concluded Bozell.



To schedule an interview with a PTC representative, please contact Kelly Oliver at (703) 683-5004, ext. 140.
 

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Mr.Dodge said:
*

Sheila puts Viagra and date-rape drugs in Tommy's drink. Tommy passes out from the drugs during dinner. Sheila drags the unconscious Tommy over to the couch, removes his pants and her top and skirt, and mounts and rapes him. Sheila gasps in pleasure as she inserts Tommy. She rocks back and forth and places his hands on her rear, then removes her bra and places his hands on her breasts. She sobs as she moves up and down on him and has an orgasm. Tommy remains unconscious throughout.
*

Tommy gets into an argument with his ex-wife. He pushes her onto the couch and rapes her. Halfway through the assault, she begins to enjoy the rape. Tommy leaves her house smiling.
Ok, the first one. As long as the chicks hot, I'm all for getting raped.

And the second one. I love the show and I watched that episode. If you saw it, its not as bad as it sounds from their description. Its not like he beat her up and held her down with her screaming and then left her for dead or anything like that. She told him to stop at first and then she got into it and when he finsihed she said she'd call him later. I mean I guess he technically raped her but it wasn't excessively violent.

I agree with everyone else. Theres a reason why companies advertise during that show. Its because there alot of adults who love it and watch it weekly. Who cares if it pisses off some people that Chrysler advertises during the show. I don't think its Chrysler's policy to support rape. Its not like they go bailing rapists out of jail in exchange for them walking around in a "check out the new caliber" t-shirt. They're simply advertsing during a time where they know they'll reach a large audience primarily made up of people ages 20-40 which is most likely a good target audience.
 

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Umm, why go after the commercials? People don't watch TV just to see commercials, they watch the show. They go to the bathroom & get their food during the breaks. And when was the last time that Toyota and Chrysler were targeting kids in their ads? Not like they buy any! Did your kids influence your last car purchase (other than a minivan cause you couldn't stop). They are aimed at adults. Ok, Dairy Queen and such I can see pulling, but ads about cars?

I wouldn't want my kids watching something that glorifies rape and drugs and all that stuff, but I take care of that by not letting them watch shows with that content. And without the benefit of a v-chip, I use the power button.
 

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00r/t.mopar.muscle said:
Ok, the first one. As long as the chicks hot, I'm all for getting raped.

And the second one. I love the show and I watched that episode. If you saw it, its not as bad as it sounds from their description. Its not like he beat her up and held her down with her screaming and then left her for dead or anything like that. She told him to stop at first and then she got into it and when he finsihed she said she'd call him later. I mean I guess he technically raped her but it wasn't excessively violent.

I agree with everyone else. Theres a reason why companies advertise during that show. Its because there alot of adults who love it and watch it weekly. Who cares if it pisses off some people that Chrysler advertises during the show. I don't think its Chrysler's policy to support rape. Its not like they go bailing rapists out of jail in exchange for them walking around in a "check out the new caliber" t-shirt. They're simply advertsing during a time where they know they'll reach a large audience primarily made up of people ages 20-40 which is most likely a good target audience.

All that **** about Tommy raping his wife and all that in that episode is just bullshit. If anyone who had complained about that episode actually watched the entire rest of the show, wouldve realized that um, Tommy and his Wife, their relationship has always been like that. A little violent, alot of sex, and a **** load of argueing. It just happened that it all came together in that one spot. Seriously, if anyone looked into the background of that episode, you wouldve realized that no rape really happened at all.

Anyway, its definately a show thats played at the time of young adults to be awake, and its the kinda show young adults would wanna watch, and guess what, young adults like to buy cars too! I dont blame Dodge or Toyota.
 

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The Chrysler spokesperson is exactly right. Turn the show off if you don't like it or don't want your kids watching it.

There are lots of programs on TV that I don't like.. of which anything featuring Pat Robertson, Sean Hannity, Ann Coulter, et al. would be among.. but do I whine and complain about them? No.. I just don't watch them. It really is that simple, folks.
 

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i mean its paid tv. yes its not on basic cable.you have to buy the channel. so wtf i would rather watch this(WHICH I DO LIKE THIS SHOW) then watch some kids show at 10 oclock at night. its just another fcc.
 

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00ChryslerIntrepid said:
The Chrysler spokesperson is exactly right. Turn the show off if you don't like it or don't want your kids watching it.

There are lots of programs on TV that I don't like.. of which anything featuring Pat Robertson, Sean Hannity, Ann Coulter, et al. would be among.. but do I whine and complain about them? No.. I just don't watch them. It really is that simple, folks.
Personally I've never seen the show (man I miss my cable t.v. :icon_cry: ) but all ya gotta do is change the channel if you don't like what's on. I do it all the time. Use this little box called a remote and presto! Bad show all gone.
 

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I think the show has some good values behind it and more family oriented companies should sponsor it. Think about it.

Tommy's uncle is in prison for killing the drunk driver that killed Tommy's son. To me that show's true love for your family.

Tommy beat the living **** out of his brother once he found out his brother was sleeping with his wife. Come on, who wouldn't do that. There are just some lines that shouldn't be crossed and this helped to show those who don't know where those lines are, where they actually are.

Cheif takes on a second job as a bar back to pay for the care of his wife who is suffering from alzheimers. Seriously, most guys would have just put her in a cheaper place where she might not get as good of care. You have to give him props for sticking it out.

Lou continues to show that no matter how low your low is you can always rebound.

When Tommy finds out about the affair between Shelia's son and his teacher, he does the only thing there is left to do. He bangs the teacher himself to satisfy her needs so Shelia's son doesn't get missed up in the wrong drama.

And Franco continues to stick it out with a women even though she has a mentally challenged brother who continues to call Franco a ******.

Now I don't know about you, but those are some pretty good values to me. I think this show should be on at 11 am on saturday in place of cartoons to teach these pussy ass children about real values.
 

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bevil said:
I think the show has some good values behind it and more family oriented companies should sponsor it. Think about it.

Tommy's uncle is in prison for killing the drunk driver that killed Tommy's son. To me that show's true love for your family.

Tommy beat the living **** out of his brother once he found out his brother was sleeping with his wife. Come on, who wouldn't do that. There are just some lines that shouldn't be crossed and this helped to show those who don't know where those lines are, where they actually are.

Cheif takes on a second job as a bar back to pay for the care of his wife who is suffering from alzheimers. Seriously, most guys would have just put her in a cheaper place where she might not get as good of care. You have to give him props for sticking it out.

Lou continues to show that no matter how low your low is you can always rebound.

When Tommy finds out about the affair between Shelia's son and his teacher, he does the only thing there is left to do. He bangs the teacher himself to satisfy her needs so Shelia's son doesn't get missed up in the wrong drama.

And Franco continues to stick it out with a women even though she has a mentally challenged brother who continues to call Franco a ******.

Now I don't know about you, but those are some pretty good values to me. I think this show should be on at 11 am on saturday in place of cartoons to teach these pussy ass children about real values.
i dont know if it was supposed to come out that way, but i found that to be one of the funniest posts ive ever seen.
 
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