I'm kinda borderline with those ads. On one hand, if your vehicle is built to be the safest, I think you should advertise it since safety is a huge selling point to most buyers. But I don't know about the approach.
I just hate scare tactics in motivating anything. It's almost like it's a Bush Administration commercial, if you don't buy one, the terrorists are gonna get ya!! Listen to us, we know!
I have seen two already. The first was the old explorer blows the red and t-bones the jetta.
Lawsuit or large insurance settlement.
The second, a dumbass pickup truck driver doesn't stop at the end of the driveway and the jetta punts the truck. (I think I heard the jetta driver nail the brakes right before impact) Again lawsuit or large insurance settlement.